Plan ahead - meet with your agency as soon as
you know your requirements
• An early start gives your agency more time to
work on your piece – to learn about your business,
your customers, your competition - and to develop
an effective strategy.
A well thought through creative brief will save time
and money and get you the results you want
• Who are you trying to reach?
• What is the message you want to communicate?
• How do you want your target audience to respond?
• What are your timeframes, priorities and cost
considerations? What will happen along the way?
• How will you measure success?
Trust your designer to get on with the job.
Successful design grows out of a productive
client/designer relationship
• With the right partner, you can expect a dedicated
one-to-one client relationship where two-way
communication is the norm.
• You’ve hired a professional agency and they will
expect you to give them the chance to be creative,
subject of course to your review and approval. |
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