karoo logo

Lady Margaret Hall Settlement

London based LMHS comprises a group of 9 charities whose objective is to bring employment and skills to the communities that they serve. The real challenge of this project was to help LMHS’ fund raising brochures stand out from those of competing charities - both visually and verbally.

We used a strong graphic design concept which could be adapted for each charity while retaining a consistent look and feel.








Project:
Corporate identity folder for a group of charities and nine 4-page leaflets.

Business sector:
Local community charity

The brief:
To design and produce an eye-catching folder to contain nine 4-page inserts (one per charity) to assist LMHS in their fund raising activities. Each insert to provide an overview of the charity concerned, its aims and work, the projects for which funds are required, and a call to action designed to differentiate LMHS from its funding competitors. Create a design for each individual charity’s leaflet that captures the essence of their work in a visual way while remaining consistent with the overall “brand” identity.

Services required:

  • concepts and design, copywriting and editing
  • bespoke illustration and location photography
  • final artwork for print
  • project manage from brief through to files to repro and print
  • negotiating and purchasing from image library
  • negotiating and commissioning print

  t: 023 8076 3884/5 e: info@karoodesign.com